SEO & AI Optimisation

Technical SEO, site architecture and AI readiness to ensure your brand can be found, indexed and understood across search engines and emerging AI platforms.

Mapping real customer behaviours, needs and triggers to uncover where and how your brand needs to appear, beyond just keywords.

Creating and shaping content that helps customers understand, compare and choose. We focus on clarity, relevance and authority to support real decision-making, from consideration through to conversion.

Building your brand’s credibility through third-party mentions, citations and digital signals that strengthen performance across search engines and AI-generated results.

Generative engine optimisation, usually shortened to GEO, is the work of getting a brand included in answers written by AI rather than in a list of ten blue links. Answer engine optimisation (AEO) and LLM SEO describe the same territory from slightly different angles. We use one name for it, SEO & AI Optimisation, and it covers both sides of the same channel: the technical SEO that lets a page be found, indexed and understood, and the citations, mentions and content that decide whether an assistant repeats your name.

Assistants like ChatGPT, Gemini and Claude, and Google’s AI Overviews, build answers out of what has been published and what other sources say about you. So the levers are the ones you can actually see: pages that answer the question a buyer is asking rather than the one you would prefer they asked, third-party mentions and citations, review platforms, and consistent detail about who you are and where you are. That is the same ground technical SEO covers, extended past your own website — see how we approach editorial content.

You can influence the inputs. You cannot control the output, and nobody honest will promise you a fixed placement in an AI answer any more than they will guarantee a Google ranking. What we do is make the brand easier for a model to find, quote and trust, then measure whether mentions and referrals move. If an agency offers you a guaranteed spot in an AI answer, ask them how they would prove it.

Analytics can now separate traffic arriving from AI assistants from ordinary organic search, which means AI referrals can be reported as their own line rather than assumed. We run reporting continuously through the client portal rather than sending a monthly PDF, so you can look at it the week you want it, not the week we send it. Enquiries stay the number that matters — read what changed when analytics started seeing AI traffic.

It is the same channel with more surfaces. Technical SEO, site architecture and content quality still decide whether anything works, so this is not a replacement for the work you are already funding. What is new is that an answer can be written above your listing, and that a competitor can be named in it while your rankings sit unchanged. If your organic sessions are falling while positions hold, that gap is usually where it is happening — and if you are weighing organic against paid budget, our paid media work in the AI era shows how the two run together.

Before, and inside the build project rather than after it. A domain change or replatform usually costs visibility for six to seven weeks before it recovers higher, and that dip is normal rather than a failure. What protects it is unglamorous: redirects, citations, review platforms and social profiles handled as part of the development work, and a launch scheduled into a quiet trading period. It should not be a light decision — see how this has played out for our clients.

Engagements run continuously, month to month, rather than as fixed blocks of hours — the conversation is about priorities, not volume. Where an owner-operator wants to take the work back in-house, we write capability transfer into the engagement and hand it over. Tell us what fits and we will price it — talk to us about scope.