Ksubi
Turning cult status into search demand
Highlights:
organic visits across both stores, year on year
organic revenue in the US store, +29% in Australia
visits arriving from AI assistants
organic visits across both stores, year on year
organic revenue in the US store, +29% in Australia
visits arriving from AI assistants
Ksubi has a global cult following, worn by the tastemakers who set streetwear’s agenda, and trades from two stores across seven markets. Its search presence had not kept pace with its reputation. Thousands of retired products led nowhere, the two storefronts were competing with each other for the same searches, and the pages people landed on said the least about the brand. We were engaged in July 2026 to make Ksubi as easy to find as it is to recognise, without touching the attitude that makes it Ksubi.
Ksubi has a global cult following, worn by the tastemakers who set streetwear’s agenda, and trades from two stores across seven markets. Its search presence had not kept pace with its reputation. Thousands of retired products led nowhere, the two storefronts were competing with each other for the same searches, and the pages people landed on said the least about the brand. We were engaged in July 2026 to make Ksubi as easy to find as it is to recognise, without touching the attitude that makes it Ksubi.
SOLUTION
We started with the foundations. Every retired product and collection now lands somewhere useful, the two stores no longer compete for the same searches, and the pages that matter are linked so shoppers and search engines find them first.
Then we gave the denim and collection pages the words they were missing. New search-led content for the core denim ranges was written in the brand’s own voice, and every new drop is now briefed before it launches, so each collection arrives ready to be found rather than waiting to be discovered.
Across Sydney, Melbourne, Los Angeles, New York, Chicago and Miami, the store listings were claimed, corrected and brought into one system, and the brand’s presence in AI search has been measured and built from the first week.
