July
Ready for take-off in every market
Highlights:
organic revenue in the first month
visits arriving from AI assistants, month on month
estimated organic traffic, the highest in fifteen months
organic revenue in the first month
visits arriving from AI assistants, month on month
estimated organic traffic, the highest in fifteen months
July makes luggage for people who love the travel part, and sells it across Australia, New Zealand, the United Kingdom, the United States and Canada from one site. The brand had just moved to its new home at july.com, and the move had left loose ends: search engines were unsure which market each page belonged to, a few doors were open that should have been closed and a few closed that should have been open, and the categories doing the selling had almost nothing written on them. We started in August 2026 with a simple brief: make sure every traveller searching for luggage in July’s markets meets July.
July makes luggage for people who love the travel part, and sells it across Australia, New Zealand, the United Kingdom, the United States and Canada from one site. The brand had just moved to its new home at july.com, and the move had left loose ends: search engines were unsure which market each page belonged to, a few doors were open that should have been closed and a few closed that should have been open, and the categories doing the selling had almost nothing written on them. We started in August 2026 with a simple brief: make sure every traveller searching for luggage in July’s markets meets July.
SOLUTION
The first month was about foundations. We connected the right data, told search engines which market each page serves, tidied the sitemaps and redirects left over from the move, and closed the gaps that were quietly costing visibility.
At the same time, the luggage and carry-on pages were rewritten with search-led content in July’s own voice and linked from across the site, so they carry the weight they deserve. July’s product listings on Google were restored for the new domain, so its cases appear where shoppers compare.
Every one of July’s eighteen stores is now tracked and managed as part of the same programme, and the brand’s visibility in AI assistants is measured, and grown, from the first week.
