AFC Australian Fashion Week
Rebuilding AFW from the ground up
Highlights:
for key terms before and during event week
new website users
in active users from organic search during event weeks
Australian Fashion Week was entering a new era, with the Australian Fashion Council stepping in as the new industry lead. With only months until launch, we were engaged to build the entire new AFW digital experience from the ground up, crafting an online presence as elevated and engaging as the event itself.
Australian Fashion Week was entering a new era, with the Australian Fashion Council stepping in as the new industry lead. With only months until launch, we were engaged to build the entire new AFW digital experience from the ground up, crafting an online presence as elevated and engaging as the event itself.
SOLUTION
We designed, developed and launched the new Cabravale website, as a dynamic hub for all restaurant, Novotel, events and entertainment information. Designed with a contemporary identity and a touch of Vegas-inspired glamour, the site repositioned the venue as South West Sydney’s premier entertainment destination – blending world-class experiences with the welcoming spirit of a local club.
Supported by strong SEO foundations, ongoing optimisation and search-led blog content, the site captured high-intent searches for local dining, functions and accommodation options, driving discovery, new visitation and reappraisal of the venue.
SOLUTION
We designed, developed and launched the new Cabravale website, as a dynamic hub for all restaurant, Novotel, events and entertainment information. Designed with a contemporary identity and a touch of Vegas-inspired glamour, the site repositioned the venue as South West Sydney’s premier entertainment destination – blending world-class experiences with the welcoming spirit of a local club.
Supported by strong SEO foundations, ongoing optimisation and search-led blog content, the site captured high-intent searches for local dining, functions and accommodation options, driving discovery, new visitation and reappraisal of the venue.
A supporting brand campaign, social content and paid media strategy amplified the launch, engaging new audiences and reinforcing the venue’s transformation among local residents.
A supporting brand campaign, social content and paid media strategy amplified the launch, engaging new audiences and reinforcing the venue’s transformation among local residents.
