AFC Australian Fashion Week
Rebuilding AFW from the ground up
Highlights:
for key terms before and during event week
new website users
in active users from organic search during event weeks
Australian Fashion Week was entering a new era, with the Australian Fashion Council stepping in as the new industry lead. With only months until launch, we were engaged to build the entire new AFW digital experience from the ground up, crafting an online presence as elevated and engaging as the event itself.
Australian Fashion Week was entering a new era, with the Australian Fashion Council stepping in as the new industry lead. With only months until launch, we were engaged to build the entire new AFW digital experience from the ground up, crafting an online presence as elevated and engaging as the event itself.
During the event, as the runways became more industry-exclusive, digital became the primary channel to reach audiences. A comprehensive content strategy ensured the site and social channels were consistently updated with designer and event content aligned to rising search intent, driving discovery and directing audiences back to the site to watch livestreams.
Strategic paid activity further amplified reach.
During the event, as the runways became more industry-exclusive, digital became the primary channel to reach audiences. A comprehensive content strategy ensured the site and social channels were consistently updated with designer and event content aligned to rising search intent, driving discovery and directing audiences back to the site to watch livestreams.
Strategic paid activity further amplified reach.
for key terms before and during event week
new website users
in active users from organic search during event weeks